What does the score measure?
Every report rates four things that predict whether a collaboration goes well. We deliberately don’t score "how big the cheque was" — reliability, not generosity, is what creators need to know before signing.
| Dimension | The question |
|---|---|
| Paid on time | Did the brand pay the agreed amount on the agreed date? |
| Clear brief | Was scope clear and stable, or did it creep? |
| Responsive | Did the brand reply in reasonable time throughout? |
| Would work again | Would the creator take another deal from this brand? |
Why does a score need 3 or more reports?
A single report can’t be a fair public verdict, and it could be traced back to one identifiable creator. Requiring three reports protects anonymity and turns anecdote into signal. Below the threshold, we show the reports exist but withhold the aggregate number.
How is anonymity protected?
- Reports are anonymous by default — we publish a creator type (e.g. "UGC creator"), never an identity.
- Aggregate-only display below the report threshold.
- We never show deal values tied to a single report in a way that could identify the creator.
What can a brand do?
Brands can claim their profile and publish one response per report. Right of reply keeps the registry fair: a brand that owns a mistake and fixes it can say so, on the record.